Read some success
stories in
dynamic digital signage,
corporate communications,
cable television, and more.
To improve the
BRD-Societe Generale Group
bank's business and
community stature, Monopoly
Media, a certified Scala
Partner in Bucharest,
Romania created "BRD TV", a
sophisticated digital TV
signage network using Scala
InfoChannel®.
T-Systems Polska, a Scala
Certified Partner, launched
the first dynamic advertising
network for Power Media.
Power Media is a
target-oriented media
company involved in
developing branded
commercials that broadcast
to sales outlets. The
company's activities are
focused on the
pharmaceutical market.
When the Surface Navy
Association (SNA) began to
plan their annual symposium
last year they knew they had
a challenge on their hands.
A variety of exhibitions,
lectures, panel discussions
and presentations were to be
held at different times on
three floors at the Hyatt
Regency in Washington, D.C.
Thousands of attendees
needed an easy way to find
out what was going on at any
given moment. For a
solution, retired Navy Capt.
Bill Erickson, executive
director of the Surface Navy
Association, turned to Bob
Rositzke, president of
Empire Video, Inc.,
a full service multimedia
company headquartered in
Springfield, Va.
SignActive Limited,
Auckland, NZ: SignActive
Limited, a Scala Certified
Partner, rolls out New
Zealand's first cinema
digital signage
installation within Berkeley
Cinemas and their joint
venture partner Reading
Cinemas. SignActive
initially began discussing
the concept of a digital
signage network with
Berkeley Cinemas almost
three years ago. While talks
were underway Berkeley
Cinemas formulated plans for
a flagship cinema that was
due to open in December
2004. One of the key drivers
for the project was to use
plasma screens to display
movie times, trailers,
cinema information and
advertising. Berkeley
Cinemas also wanted a
cutting edge cinema
environment that enhanced
the movie-going experience.
"In the 18+ months that
we have been using the
InfoChannel® system in the
travel industry we have not
had a single player fail or
hang! Without Scala we would
never be able to offer the
level of service to our
customer that we do.",says
Cornel van Lingen, General
Manager, Public Display
Technologies.
Hospital de Clínicas
Caracas, the most
technologically advanced
health institution in
Venezuela, is the first
hospital to install "Vida" a
digital dynamic
entertainment and
advertising network created
by UnoLink using Scala's
Infochannel software.
Fourteen 42 inch, high
definition plasma screens -
installed in 8 different
areas of the hospital -
display entertainment and
relevant health-related
information to patients and
patrons while they wait.
This circuit has been fully
functional 24/7 as of March
2005. It represents the
first multimedia network of
its kind to be installed in
Latin America.
In 2004, Ceridian
Corporation's project
manager Kelly Crossley was
given the complex task of
implementing real-time call
center statistic displays
and an employee
communication system in 26
Ceridian locations across
the United States.
"We found the CastNET
controlled Scala InfoChannel
solution offered by the
Digital Display Group far
superior to others we looked
at."
BAE Systems in Fort
Wayne, Indiana has deployed
a
digital signage
network to provide real-time
performance data and company
communications to its
250,000 square-foot plant.
Says Royce Binion, BAE
Systems' operations program
manager, "Scala software
coupled with Digital AV's
support has provided us with
a truly world-class
communication system for our
employees."
To provide a smoother and
dynamically updated customer
information service, Warner
Bros. Movieworld, the
worldwide-known Theme Park
chain turned to ASVideo, who
naturally chose Scala to
provide interactive
digital signage and
deliver a first of its kind
In-Location Interactive
Channel in Madrid.
Faced with complex
challenges in the management
of the information during
the NEC Karuizawa 72 Golf
Tournament, NEC turned to
Scala InfoChannel3
award-winning solution to
integrate and dynamically
display live streaming video
with up-to-date location
information of all the
players on the green.
Looking for a way to
increase "Top of Mind" brand
awareness and increase sales
among supermarket shoppers,
Azizia-Panda launches the
first of its kind in-store
TV network in Saudi Arabia.
The network consists of a
350 screens, and is expected
to expand to 1000 by the end
of the year.
The main admissions desk
signage includes a
high-resolution 42" plasma
screen that shows
information about the latest
museum exhibits. The ticket
counter is the perfect place
to educate new visitors
about ongoing exhibits as
well as daily events, and it
can all be continuously
updated behind the cashier
without interrupting
customers or his workday.
Their idea was simple:
control and automate a music
video service and distribute
it not just to the 50"
plasma screen in the bar,
but also to a channel on the
hotel television dial. These
requirements led Paul Evans,
Director of Operations for
the Hilton Auckland, to
InfoChannel for several
reasons.
Not only does the
InfoChannel network allow
for nationwide distribution
of scheduled content
increasing the entire
chain's efficiency, but it
also provides a conduit for
each local store to make its
own unique updates.
Individual store managers
love the ability to join in
a solution that gives the
double benefit of corporate
branding while retaining
some creative freedom if so
desired.
Due to the wide range of
data displayed, a template
was created in Scala's
InfoChannel Designer to
accommodate existing
information and real-time
additions to the database.
Though dynamic, the text
displays with effects and
transitions just as if it
had been pre-rendered thanks
to Scala's store-and-forward
playback methodology. Parts
of the broadcast in this
format include quotes of the
day, daily almanac facts,
weather forecasts, and
current events updated by
the local newspaper.
Resiliance and quality
have been maintained thanks
to the 24/7 performance of
Scala's content management
software and MPEG-2 movie
hardware decoders. The
systems are RAID equipped
and use Scala InfoChannel
Network Manager's health
monitoring functions to
enable P&O to keep an eye on
the status of their new
network without needing to
check every screen.
The Rugby World Cup's
sports presentation group
wanted a system to integrate
live statistics and scores
provided by Unisys, as well
as referee penalty
explanations, live to each
of the 10 stadiums across
the continent. They chose
InfoChannel for its ability
to integrate with external
data sources and be
centrally controlled and
coordinated. Scala software
was also the perfect choice
to match the same look and
feel of the broadcast
graphics with its real-time
rendering of visual effects.
As revolutionary as
plasma screens have been to
dynamic in-store marketing,
they are not the best
solution for every problem.
So on the front of the
building, a single, much
brighter 312" digital
billboard soon replaced the
2x3 plasma matrix that
provided a 114" display. Yet
not all was lost when it
came to the misused plasmas;
they were soon repurposed
into indoor digital displays
inside the shopping mall
also now displaying Scala
content with a total of five
InfoChannel Players.
Not every employee has
the time or inclination to
stop and check email or read
notes stuck on the wall.
McKee Foods, makers of
Little Debbie snacks,
therefore chose Scala's
InfoChannel visual
communications suite to give
their staff another way to
keep up-to-date on company
news, events, and the
weather forecast.
One of the most important
pieces of any country's
modern economy is the daily
trade of stocks or bonds and
when it came time to update
the tickers in the Oslo
Stock Exchange (OSE),
brokers turned to the
reliable and professional
presentation of Scala's
InfoChannel 3 visual
communication suite.
Recreating the entire
universe is no easy task,
and neither is getting
budget-strapped planetariums
up-to-date with the latest
imagery downloaded every
week from the Hubble Space
Telescope. Yet ViewSpace is
doing both... and displayed
so beautifully that it keeps
people coming back for more.
The latest digital
broadcast in Britain is
powered by Scala InfoChannel,
delivering computer
generated content to 'Nightscreen'
every morning on the UK
terrestrial channel, ITV1.
Funded only by grants by
two local cable companies,
Brooklyn Community Access
Television (BCAT) reaches
450,000 subscribers and has
managed to produce four
professional stations
cost-effectively, assisted
for over a year now by the
use of Scala's InfoChannel 3
software suite for broadcast
design, scheduling, and
playback.
Varieties of content are
piped into various airport
venues. This information
could be about the tourist
points at destination, the
hotels in that city,
restaurants catering for
those who have special diet,
etc. Or it could be various
TV programs carefully
tailored and scheduled in
differing languages
depending on the destination
and availability of
contents.
Enhanced by Scala's
InfoChannel 3 software
suite, a new curriculum was
written to support live
broadcasting of school
events and community
calendars. Students are now
involved more than ever,
both during the school day
and in an after school
studio club, making
Phoenixville a model for
nearby communities and an
inspiration to many
educators.
It was the IT
department's job to visually
network each office together
using dedicated corporate
communications screens in
every location around the
world. "We're not talking
about one building! We're
talking about more than 100
offices around the world,"
says their director of
information technology. "Scala
saved my life."
Macy's flagship store on
34th Street in New York
wanted to showcase a
specific product to drive
traffic into the store, and
Estée Lauder was the
cosmetics product picked.
Scala's InfoChannel
accomplished this by
broadcasting in-store
makeovers to the 4000
passersby each hour and
allowing them to interact
with the makeup artist?
Includes photos from the
Oslo Stock Exchange, Palais
de Congres in Paris, large
screen solutions throughout
The Netherlands, Virgin Mega
Store in UAE, Luxury Shop in
Switzerland, Corporate
Information System in
France, a tradeshow in
Switzerland, Goody's
Restaurants in Greece, and
Rabobank in The Netherlands.
Every year the Royal
Easter Show brings together
everything that is
Australian, from agriculture
to entertainment, into one
huge exhibition. To inform
and direct almost 900,000
people over a two-week
period, show organizers
needed a flexible platform
to maintain the messaging on
their larger than life
digital billboards and
Scala's InfoChannel software
suite exceeded their
expectations.
Each of the more than 550
hardware stores has two
screens: one that is
"customer facing", and one
that is "employee facing",
each providing unique and
independent content to
address both those in-store
audiences. Each of these
screens is controlled by
Scala's InfoChannel Player
software allowing the same
network infrastructure to
deliver unique targeted
content to both audiences.
This 85-foot by 6-foot
sign at Hollywood and
Highland, the new
entertainment/retail complex
in Los Angeles, delivers
news, advertising and
revenue for developer Trizec/Hahn.
The sign is driven by Scala
software.
The bank wanted a product
that would portray the same
qualities it hopes to
impress upon its customers
and fellow Europeans:
incomparable quality,
unbeatable reliability, and
sophistication. Within days
of installation, Nova
Ljubljanska Banka (NLB) knew
they had found that in Scala
InfoChannel, the culmination
of over a dozen years
pioneering the industry.
To ensure that critical
information is rapidly
updated, southern Florida's
Office of Emergency
Management ("OEM") needed a
software system that could
display immediate changes.
For this, OEM turned to
Scala, Inc., and Scala's
InfoChannel software to
continuously update
information without service
interruptions.
Scala's Turkish reseller
NextGenerationMedia (NGM A.S.)
has developed and installed
a full media solution in one
of Turkey's major shopping
malls, Akmerkez.
More Profiled Customers
-
Store 24
(Interactive Kiosks)
Store 24, a New
England convenience
store chain, is rolling
out a novel network of
kiosks with the help of
FREEosk, Inc. and Scala.
The kiosks help drive
store traffic by
providing a useful
service, high-speed
Internet access. At the
same time, the screens
above the main structure
act as attractors to the
kiosk and drive revenue
for the store through
advertising and
increased sales.
-
The Portland Rose Garden
Arena
(Stadium Signage)
When the circus rolls
into town, the Rose
Garden Arena (the
"Arena") in Portland,
Oregon is ready. Beyond
the obvious physical
changes that need to be
made to the Arena, each
event's clientele
demands different food
options and, of course,
there is no beer served
at these family events.
-
TechMedia and Stadium
Screens
(Stadium Signage)
When the fans cheer
and shout at rugby and
cricket games, Scala is
often the reason why.
The National Rugby
League (NRL), Australian
Rugby Union (ARU),
Australian Football
League (AFL) and
Australian Cricket Board
("ACB"), all in
Australia, employ
Scala's InfoChannel
software to broadcast
match day content to the
big screens at the
stadiums.
-
Christie Hospital
(Medical)
Angela Roden,
Director of Appeals at
Manchester's
world-renowned Christie
Hospital, wanted an
interactive and
informative medium to
meet her fundraising
goal. This idea
materialized into an
innovative interactive
kiosk created by Editz
Interactive of
Manchester, powered by a
software donation from
Scala, a leading
international developer
of multimedia solutions
for dynamic signage,
television, and web
applications.
-
General Motors
(Corporate
Communications)
With over 100
manufacturing plants and
offices in the United
States, General Motors
knows the difficulties
of communicating between
facilities and
divisions. Yet, the
ability to share
information quickly has
become critical in the
highly competitive
automotive industry.
Enter Scala.
-
Honda
(Corporate
Communications)
What connects the
more than 13,000
associates employed at
the four Honda of
America Manufacturing
(HAM) facilities in
central Ohio. Beyond the
great products they
produce, associates stay
connected via the "Honda
News Network," a
closed-circuit
television system
powered by Scala's
InfoChannel IC200.
-
Ericsson
(Corporate
Communications)
With Internet
available on mobile
phones all across
Europe, and
telecommunications
convergence linking
voice, video and data,
the time for bringing a
product to market has
been compressed into
weeks and months, rather
than years, on both
sides of the Atlantic.
-
SBC Ameritech
(Call Centers)
When phone giant
Ameritech needed to
upgrade video broadcast
systems in five of its
operator call centers,
it selected Scala
InfoChannel broadcast
multimedia software.
"Succes stories from
www.scala.com"
Success
Stories
